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Release: 23-03-2016

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New indicators – Inscreen CTR and Inscreen UCTR

We have decided to extend the statistical module in the AdOcean interface by adding two new indicators:

• Inscreen CTR – a coefficient showing the share of all inscreens that led to a click.
• Inscreen UCTR – a coefficient showing the share of cookie inscreen visitors who were shown the ad and clicked on it.

Figure: Inscr. CTR and Inscr. UCTR in statistic view

Both indicators will be available in the interface in the statistics view in the table with inscreen and dwell indicators. The change will allow users to check effectiveness of creatives in an easier and more varied way.

New template - Scratch

We will also introduce a new ad format, which consists of two images of which the visible one can be scratched like a scratchcard to reveal the one beneath it. Thanks to this new ad format, advertisements can hopefully be more amusing for users. It can be used in both desktop and mobile campaigns.

Figure: Scratch creative parameters

„Responsive billboard” template with HTML5 technology support

We are glad to inform you that another global templates - Responsive billboard - new supports HTML5 technology.

Figure: Responsive billboard creative parameters

Changes in the AO API

The following changes have been made in API:

• Added new parameter IN (Y|N) in the AddSalesperson and UpdateSalesperson commands
• Added new field OUT (Y|N) in the GetSalespersonInfo and GetSalespersonsList commands

New parameters allows to check status and change access to inventory for Salesperson by API.
All changes are backward compatible.