AdOcean development newsletters



Release: 16-12-2015

List of new features for this release:
  • New parametr in the waterfall model

New parametr in the waterfall model

In order to improve the effectiveness of RTB campaigns, we have added a new parameter, i.e. “Auction timeout”. This parameter can be used to define the maximum auction duration. When that time is reached, the auction is stopped and the next SSP is not polled.
Including the ”Auction timeout” parameter helps to reduce the waiting time for the result of an auction. It is especially important for users who use slow internet connection.
If the auction is soon to end and the AdServer is still waiting for the reply from one of the SSPs, it will wait only until that reply is received.
"Auction timeout" is not obligatory.

Figure: Figure: Parameters in the waterfall model