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Header Bidding

Header bidding to mechanizm pozwalający na przeprowadzenie równoczesnej aukcji pomiędzy wieloma dostawcami reklam. Implementacja rozwiązania jest prosta dzięki bibliotece prebid.js oraz nowemu formatowi kodów placementów AO.

Nowe skrypty dostępne będą w interfejsie AdOcean w widoku kodów dla danego placementu.

Uwaga: Konfiguracja prebid zadziała tylko dla stron z mode:"new".

Prebid.js library

Prebid.js to biblioteka typu open source, która ułatwia wydawcom implementację header bidding. Odpowiednio przygotowaną bibliotekę można pobrać tutaj.

Nowy partner SSP i dedykowany szablon kreacji

AdOcean został zintegrowany z kolejnym partnerem SSP - Smart. Od teraz można oferować Smart SSP swoje inventory i w ten sposób zwiększać swoje zyski. Utworzyliśmy także dedykowany szablon kreacji: "RTB/SSP Smart AdServer Template". Aby z niego skorzystać, prosimy o kontakt z Działem Wsparcia Technicznego Gemius Polska.